Silvernest Launches Homesharing Service as an “Aging-in-Place” Alternative for More Than 109 Million Americans

From roommate matching to lease management, Silvernest offers an online platform to pair aging homeowners with qualified roommates


Boulder, Colo. – Oct. 21, 2015 – Lifestyle technology startup, Silvernest (www.silvernest.com) today announced the launch of its online platform to pair aging homeowners with qualified roommates. From roommate matching to lease origination, the new service combines proprietary tools and market expertise to provide Baby Boomers and empty nesters nationwide with a viable “aging-in-place” alternative.

According to AARP, more than 75 percent of the aging population in the United States desires to age in their current home. However, many are forced to move out due to divorce (1 in 4 over age 50), death of spouse, illness or lack of retirement savings. The resulting gap is staggering, particularly given that population growth for the aging sector is currently estimated at more than 109 million adults ages 50 plus.

As this aging population continues to grow, they represent a significant portion of American wealth – estimated at 75 percent, spending nearly $7 billion online annually, equal to 49 percent of total online sales. With this collective buying power, Baby Boomers are initiating a shift in the way they traditionally consume goods and services, often turning to the Internet and tapping the sharing economy to look for new ways to uncover income from assets they already own.

  • According to Jupiter Research, Baby Boomers represent the Web's largest constituency. 46 percent own and use smartphones, and 65 percent are very active in social media.
  • A recent Nielsen survey found that 7 percent of global Baby Boomer (ages 50 – 64) indicate they are likely to use or rent products from others in a sharing community.
  • A 2013 report from the U.S. Bureau of Labor Statistics estimates that 46 percent of homeowners ages 55 – 64 and 72 percent ages 65 plus own their homes without a mortgage, creating a considerable financial asset.

Silvernest approaches these emerging market trends in a new way, creating an online marketplace for aging homeowners to connect with qualified roommates. Resulting benefits include increased income, as well as companionship and independence for aging Americans, challenging longstanding views of both aging and homeownership.

“At Silvernest, we’re offering a clear solution to help Baby Boomers and empty nesters safely and seamlessly establish homesharing arrangements,” said Wendi Burkhardt, co-founder and CEO of Silvernest. “Silvernest set out to develop new tools that provide an aging-in-place alternative, boldly breaking the rules of aging so more people can live in their homes on their own terms. We’re eager to create the next generation of roommates.”

Specifically, Silvernest offers the industry’s first end-to-end homesharing service for aging homeowners. From home listing to roommate matching, background screening, lease origination and payment processing via a simple and secure online portal. Features include:

  • A range of service packages with pricing options from $99 to $349 annually.
  • Roommate matches subject to 100% match, based on proprietary matching technology.
  • Extensive background screening including eviction history.

Based in Colorado, Silvernest is available nationwide with state-specific leases tailored to individual state regulations. All services are backed by localized support and online tips to ensure a seamless, high-quality experience for both homeowners and housemates.


About Silvernest

Silvernest is an online homesharing service designed to pair aging homeowners with qualified roommates, giving Baby Boomers and empty nesters an aging-in-place alternative. Through its roommate matching, lease management and localized support services, Silvernest combines the tools, expertise and commitment to provide the industry’s first comprehensive homesharing platform. This hassle-free service takes care of the details, providing piece-of-mind by enabling people to stay in their homes while benefitting from increased income and shared experiences. For more information visit www.silvernest.com or follow Silvernest on Facebook and at @SilvernestLife on Twitter.

Media Contact
Rebecca Scanlan
rebecca@silvernest.com